What keeps you coming back to a blog?
Is it the content? Giveaways hosted? The blogger is your friend?
I have to admit, I will try to return the favour by checking out bloggers who stop by mine often (if they do have a blog). If they are taking their time to read my content, I feel that it is appropriate to do so too with their blog. Of course I don't spam them or anything; I just comment when there is something I feel worth commenting about or else I just do a quick drop-by.
Neat blogs with simple reviews of subjects I am into (YA novels and mangas) is definitely a plus. I am not the type of person to check out a review blog that likes to be lengthy and wordy (not that I have a problem with it! Just not my cup of tea). If the blogger can say what they have in mind with whatever they are reviewing without throwing fancy stuff in, there is a higher chance for me to come back.
With bloggers I am friends with, I do check their stuff as often as well. Why? Well, friends are friends right? And of course I support them in what they do!
So what about you guys?